Why attend?

“Gain” gives you the chance to meet and talk with more than 30 speakers and 800 fellow attendees. It is the 2014 conference to attend on design thinking, innovation and business.

Need to convince your boss? This page offers reasons why you need to be at “Gain” this year.

“Rather than a conversation on the business of design, I think we need a conversation on the redesign of business. This century is going to see incredible change, but it doesn’t make sense to merely let it happen undirected or unprepared. We need a thoughtful and deliberate approach to designing that change...” —Nathan Shedroff, 2014 conference chair

Read more about Nathan's thoughts on redesigning business and the approach to this year's "Gain" conference.


The 2014 “Gain” conference provides an invaluable opportunity to hear insights from extraordinary business leaders and executives from around the world. These speakers have used design to successfully reshape the way their companies do business, and there is much to learn from their stories of success and visions for the future.


Don’t let the argument that you can’t afford to be away from work deter you from attending “Gain!” Between insights from our speakers, plenty of networking receptions, practical workshops and studio tours around New York City, you’ll return from three short days away with energy, ideas and new methods to make you even more productive and valuable.


When you join AIGA before you register, you get much more than a great rate for “Gain: AIGA Design and Business Conference.” You’ll have access to exclusive member benefits, tons of local events and connection to the local design community through your AIGA chapter.  


AIGA is the leader in design conferences and has been producing the “Gain” business and design conference for more than a decade. This conference delivers two full days of provocative sessions on the redesign of business, as well as access to professional development workshops on change leadership, negotiation and strategy. With the connections you make during networking events, you can’t find these experiences at a better price!


The topics covered at “Gain” are relevant for a range of professionals, including designers, business leaders, public sector and nonprofit leaders, entrepreneurs and other senior level executives. If you’re looking to make changes as simple as running more effective meetings, “Gain” is for you. If you’re challenged by big, company-wide organizational changes, “Gain” is for you, too!